Two hands holding matching red cocktails and "cheers"-ing in front of MELT's exterior.
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MELT

Debuting a daring, digitally-led restaurant in the suburbs.
Brand Identity, Web Design, Digital Marketing, Advertising Campaigns, System Configuration, Content Creation, Copywriting, Influencer Collaboration, Agency Collaboration
Cars blurred in motion while passing in front of MELT's exterior.
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The Project

Slices, buns and beers

After collaborating with graphic design duo, mikesian studio, on MELT’s bold logo, as well as its suite of playful characters, we set out to shape a bright and colourful brand, serving a slice of city life to Bromsgrove’s traditional high street.

With our sights set on a mid-pandemic opening date, we crafted a digitally-led experience, focussed on simplifying the guest journey, rewarding loyalty, and driving repeat custom; all underpinned by an adaptable and multi-faceted technological ecosystem.

This 360-degree project, filled with both creative and technical challenges, lined the eatery up for a triumphant opening and gifted the town an unmissable dining destination, bursting with franchise potential.

A gif showing a selection of pages form MELT's website.
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A mock-up of MELT's website, as seen on an iPhone.
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A mock-up showcasing four posters for MELT in purple and ecru, with a passer-by looking on.
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Have a project in mind?
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A black MELT t-shirt and apron hanging over a wire frame.
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A mock-up showcasing a selection of MELT's menus in purple tones.
A selection of pages from MELT's Brand Guidelines document on a pale purple background.