Debuting a daring, digitally-led restaurant in the suburbs.
Slices, buns and beers
After collaborating with graphic design duo, mikesian studio, on MELT’s bold logo, as well as its suite of playful characters, we set out to shape a bright and colourful brand, serving a slice of city life to Bromsgrove’s traditional high street.
With our sights set on a mid-pandemic opening date, we crafted a digitally-led experience, focussed on simplifying the guest journey, rewarding loyalty, and driving repeat custom; all underpinned by an adaptable and multi-faceted technological ecosystem.
This 360-degree project, filled with both creative and technical challenges, lined the eatery up for a triumphant opening and gifted the town an unmissable dining destination, bursting with franchise potential.