A gif showing Rico Libre's head chef preparing a paella, with flames emerging from a pan.

Rico Libre

Infusing cultural authenticity into a local tapas pop-up.
Branding, Web Design + Development, Digital Marketing, Advertising Campaigns, System Configuration, Content Creation, Copywriting, Influencer Collaboration
The Project

A fiesta of flavour

Occupying prime real-estate in Birmingham’s eccentric Digbeth district, tapas pop-up, Rico Libre, already had a pre-pandemic following. As such, the main challenge when developing its refreshed brand identity was reconnecting to the restaurant’s cultural roots and honing in on the authenticity of its traditional culinary offering.

We began by refining the brand colours and typography, bringing a Mediterranean warmth to newer assets, before lightening the tone of voice across all web and social content, and capturing mouth-watering images to ensure the signature small plates made a big impact.

From a marketing perspective, we also enhanced the guest experience, establishing a new loyalty scheme, as well as various themed events — the weekly Paella Night is a local fave!

A mock-up showing a sandwich board advertisement for Rico Libre's "Sangria Sundays."
A spread of Mediterranean food, presented by Rico Libre.
A mock-up showcasing the business card designs for Rico Libre.
A mock-up of Rico Libre's website, as seen on an iPhone.
A large spread of Mediterranean food, prepared by Rico Libre and pictured from above.
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A mock-up showing a poster for Rico Libre's "Paella Night."
A mock-up showing two menus for Rico Libre in white.
A mock-up of three social media posts for Rico Libre, showcasing a bottle of wine, a platter of food, and flames over a sizzling pan.
A collage of various email marketing campaigns by Rico Libre, including examples for their "Jazz Nights" offering and Halloween specials.