Back in 2018, we worked with emerging boutique B&B, The Darling Suites, to develop their brand identity, build their website, and configure their booking system. Now, five years on, having accrued a persistent stream of five-star reviews, as well as its fair share of awards, it’s safe to say the business is thriving.

Nevertheless, we’d been looking for an opportunity to revisit our work with new eyes, and in 2022, were finally given the opportunity to do so, orchestrating a total re-brand.

In embracing the B&B’s rural setting, our updated design vocabulary oozes luxury, merging minimalism and naturalism to capture the suites’ elegant, yet cosy country-inspired decor across an expanded catalogue of print collateral and a fully-functional new website.