"The Darling Suites" logo atop an image of a countryside landscape.

The Darling Suites

Bringing a touch of coastal serenity to a boutique B&B.
Brand Identity, Web Design + Development, System Configuration, Content Creation, Copywriting
A mock-up showing a selection of pages from The Darling Suites' Welcome Pack.
The Project

Welcome home.

Back in 2018, we worked with emerging boutique B&B, The Darling Suites, to develop their brand identity, build their website, and configure their booking system. Now, five years on, having accrued a persistent stream of five-star reviews, as well as its fair share of awards, it’s safe to say the business is thriving.

Nevertheless, we’d been looking for an opportunity to revisit our work with new eyes, and in 2022, were finally given the opportunity to do so, orchestrating a total re-brand.

In embracing the B&B’s rural setting, our updated design vocabulary oozes luxury, merging minimalism and naturalism to capture the suites’ elegant, yet cosy country-inspired decor across an expanded catalogue of print collateral and a fully-functional new website.

A mock-up showing the front cover of The Darling Suites' Welcome Pack on a side table.
A mock-up showcasing The Darling Suites' breakfast form atop a chair.
“What would we do without HARK? They’ve totally transformed our business and given our website a much-needed breath of fresh air. Our little B&B now looks more like a 5* hotel. We can’t thank them enough for all the hard work they’ve done for us.”
mARK Lewis
Owner, The Darling Suites
A mock-up showing The Darling Suites' logo on a coaster.
A mock-up of The Darling Suites' website, as seen on an iPhone.
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A mock-up showing a spread from The Darling Suites' Welcome Pack.