Establishing a national news-worthy feline welfare charity

A mock-up showing a man holding Filey Cat Rescue's adoption form.
Branded signage for Filey Cat Rescue, showing directions to "Kitten Corner" and "The Aviary."

Every cat counts

In 2022, we produced the initial brand concept for feline welfare organisation, Filey Cat Rescue. Six months (and a big ol’ BBC News feature) later, it became clear: the charity was destined for a much larger network of supporters.

So, we set to work on the second phase of brand development: re-working the logo; broadening the spectrum of brand-friendly colours; and creating a playful cavalcade of characters to inhabit assets, both print and digital.

With a bespoke line of volunteer apparel; various exciting merchandising ventures; and a major website update in the pipeline, we’re so proud to be partnered with such a formidable and indispensable team of cat-lovers.

A mock-up showing a tabby cat wearing a collar with a Filey Cat Rescue tag.
A mock-up showcasing a portable card-reader, branded to Filey Cat Rescue, with an image of a ginger cat, all on a sea foam background.

“Hark Studio are the best. They’ve been there every step of the way to make sure we’ve always had everything we needed to spread the word and raise funds. We get so many compliments about our amazing website; and it’s all thanks to them.”

Tina Lewis

Founder / Filey Cat Rescue

A profile page from the Filey Cat Rescue website, featuring a calico cat named Holly.
A man carrying a tote bag with Filey Cat Rescue's logo and character on it.
A mock-up showing four branded badges for Filey Cat Rescue, with its logo and feline character illustrations.

Filey Cat Rescue


February 2023

Scope of work

Visual Identity
Tone of Voice
Website Design
Website Development
System Configuration

For Hark Studio

Alan Lewis
Thomas Moran

A close-up headshot, featuring Hark Studio’s co-founder, Tom, wearing a dark green jacket in front of a grey backdrop.
A close-up headshot, featuring Hark Studio’s co-founder, Alan, wearing a black jumper in front of a grey backdrop.
A close-up headshot, featuring Hark Studio’s admin manager, Kellie, wearing a black dress in front of a grey backdrop.

Do you have a project in mind?

We’re all ears! Let’s make some magic.

Start a project