Two hands holding matching red cocktails and "cheers"-ing in front of MELT's exterior.

Debuting a daring, digitally-led restaurant in the suburbs

A mock-up, showing MELT's website on an iPhone, atop a sky blue background.
A gif showing a selection of pages form MELT's website.

Slices, buns and beers

After collaborating with graphic design duo, mikesian studio, on MELT’s bold logo and suite of characters, we set out to shape a bright and colourful brand, serving a slice of city life to Bromsgrove’s traditional high street.

With a mid-pandemic opening date on the horizon, we crafted a digitally-led experience, focussed on simplifying the guest journey, rewarding loyalty, and driving repeat custom; all underpinned by an adaptable and multi-faceted technological ecosystem.

This 360-degree project, filled with both creative and technical challenges, positioned the eatery for a triumphant opening, and gifted the town an unmissable dining destination, bursting with franchise potential.

A mock-up showcasing four posters for MELT in purple and ecru, with a passer-by looking on.
Two diners, wearing brightly-coloured jumpers, sit around a spread of pizza slices, racklets, and chicken wings, presented by MELT.
A selection of pages from MELT's Brand Guidelines document on a pale purple background.
A greyscale gif, showing one of MELT's chefs rolling pizza dough.
A mock-up showcasing a selection of MELT's menus in purple tones.


Date completed

October 2021

Scope of work

Visual Identity
Tone of Voice
Website Design
System Configuration‍
Digital Marketing

For Hark Studio

Thomas Moran (as Marketing Manager at Heathmill Hospitality)


Claire Angel
Coffee Quest Blog
Lattimore & Friends
Heathmill Hospitality
Tom Preece
mikesian studio

A close-up headshot, featuring Hark Studio’s co-founder, Tom, wearing a dark green jacket in front of a grey backdrop.
A close-up headshot, featuring Hark Studio’s co-founder, Alan, wearing a black jumper in front of a grey backdrop.
A close-up headshot, featuring Hark Studio’s admin manager, Kellie, wearing a black dress in front of a grey backdrop.

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