Raiven

Swooping in to help a valiant AI start-up find its wings

Data-driven experts

Late 2023 introduced us to the ever-expanding world of AI, via Raiven — an exciting tech start-up in need of a visual makeover. The challenge? To translate the team’s data-handling prowess into a sophisticated and scalable brand, representing the company’s core values: responsibility, approachability, and curiosity.
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We opted for a more refined look, featuring an achromatic colour scheme, lifted by a soft glowing yellow; code-inspired fonts; a punchy and versatile primary mark; and, of course, the signature “swoop” graphic.
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Raiven’s new website is sleek and minimalistic, foregrounding accessibility and establishing the brand’s newly-digestible tone of voice. It also gave us the opportunity to collaborate with motion designer, Yoann Busnel, and photographer, Jack Spicer Adams, on some of the project’s key assets.

A mock-up, showing a selection of Raiven business cards in black.

“I really enjoyed working with Hark Studio and would highly recommend them to anyone looking for a team of creatives that can make designs that are: sleek, impactful, and get to the core of what your brand represents.”